The owners of the information systems of La Libertad belong mostly to business groups seeking to maximize their profits. Also advertisers have a decisive influence n the contents of media messages and finally the political elite uses strategies to have a favorable relationship with the airwaves. Panorama
radial Freedom
La Libertad Region has a population of 1,596,930 inhabitants. Its main activities are industrial (mining (copper, silver and gold)), agriculture (sugar cane, asparagus, rice, etc) and livestock (cattle, especially cattle and sheep).
Its main provinces are: Trujillo, Bolivar, Otuzco, Pacasmayo, Pataz, Sánchez Carrión, Santiago Pataz.Los Chuco and information systems in the region of La Libertad belong to business groups: To prove we have to resort to statistics made by the Ministry of Transport and Telecommunications in 2006, which states that in the region there are 104 companies Liberty radio frequency modulated (FM) and amplitude modulation (AM), not counting informal radio companies that abound in our region.
Major radio companies in the region La Libertad are:
Trujillo: There are 42 companies radio: 24 (Fm) and 18 (Am). Radio Star
SA (Trujillo), Stereo Radio Diplomat (Trujillo), Radio El Sol Trujillo (La Esperanza), Commercial JLC (Florencia de Mora), Radio and TV Corporation Sonorama (Moche), Radio Z Rock & Pop (The Future) and others.
Bolivar radio company There are 1: 1 (Am). Radio
Bolivar.
Pacasmayo: There are 14 companies radio: 2 (Am) and 12 (Fm). Star
radio company (Guadeloupe), Radio Stereo Lanus (Pacasmayo et al. Santiago de Chuco
: There are 3 companies radio: 2 (Am) and 1 (Fm). Com
Broadcasting Company. American Radio EIRL (Quiruvilca), Radio West (Quiruvilca) and others.
Otuzco: There are 5 companies radio: 3 (Fm) and 2 (Am)
Radio Company "Chami Radio" (Otuzco) Otuzco Radio and others. Sanchez Carrion
: There are 6 radio companies: 4 (Am) and 2 (Fm). Radio
Empire (Huamchuco) Radioman (Huamachuco) and others.
Who are the owners of the radios?
Most radio stations are private and commercial. These are independent and run by small entrepreneurs generally poorly equipped and understaffed, which results in that the priority objectives of radio transmission of education, culture and plural and diversified information is put aside and put more emphasis on search maximize profits by giving anyone with money to carry out radio spots any programs.
The influence of advertisers:
advertisers exert influence on the issue of media messages issued by the information systems of the region La Libertad because they deposit sums of money for the radio programs survive in the market.
Among some of the most notorious examples are: Diplomat
Stereo Radio, the owner is Pedro Burmester Landauro. In his radio company there is the radio program "The Hunter Advocate, its advertisers' investments range from 300 to 500 soles a month, surely this allows the program continues to air in Trujillo. Since this allows you to pay the airwaves leased to the company and also a profit, this results in the political agenda is conditioned to issue informational messages that do not affect their economic interests.
radio messages
Crisis in Freedom:
This conditioning message communication occurs daily news programming. In the region La Libertad are eminently musical programs, ie entertainment, it brings business to promote shows that the radio company organizes.
radial business Ideology:
The elite uses the political and ideological strategies to have a favorable relationship with radio information systems in each province of La Libertad.
radio companies of Liberty have good relations with the government in power, because if the relationship is failing, the power group can attack causing major economic problems in the radio company.
This problem arises in the provinces of Sierra Liberteña, because there are various informal and formal radios that broadcast news programs on the management of the different municipalities of the provinces, this entails that the authorities go to radio programs more attuned to broadcast their progress in infrastructure, social work and etc and also invest in advertising.
Consequently none of the 2 I should have discrepancies, so they agree to avoid movements that can harm their interests.
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