The way the show will mark the first time difference and the future of how to treat you, the level of service they receive and even the kind of prices you quote. The quality of the presentation is a vital strategic value and importance, as it gives the buyer the opportunity to influence the perfection that the factory will have yourself and your business. The following issues should be carefully taken into account when preparing a presentation:
Brand and Business:
Unless your company is a renowned multinational company and has a global brand, the more certain is that the Chinese supplier does not know anything about your company or brand. A common mistake is to think that because your company is well known in your country or sales area will also be in China, and unless you are Coca-Cola and Nike that is quite difficult. Prepare a good presentation with information on the size of your company, market, position your company, you're in China and expect from your provider demonstrates that you feel are important and valued.
The Arrogance of Buyers:
This is an issue that should be mentioned, the sales and marketing presentations and always prepare dossier the company and the product, but copra and financial departments do not spend so much effort because they believe necessary.
Another common mistake is to think that buyers will pay all factories at our feet as long as new customers and receive orders and thus pay little attention to the presentation of the company ... China may give the impression of Bazaar, but often quite selective in choosing clients!
Finally there is a lot tend not to appreciate the human factor, buyers enter the showroom staff totally ignored as if they were robots, like in the West have to be cordial and respectful ...
Impress:
presentations in China should not be based solely on data and information, it is important to emphasize public relations. Start with your listing is very important and professional, but the Chinese far more important to show a photo of your boss with the prime minister or a local newspaper review. This will make your presentation much more memorable and talk about you and your business in their social circles.
The first presentation is a great opportunity to establish a personal relationship with people and open doors to a long term relationship. We must nurture and grow from day one ...
• Example. Adolfo Dominguez
Loyalty:
The Chinese greatly appreciate the loyalty, loyalty to a manufacturer means working together as partners for long periods of time. Like everyone else, the Chinese prefer stable orders to help with cash flow every day. It is an issue that must be dealt with naturally and focus on our intentions, they are quite introverted with respect to this issue, but I really like to hear these things! We must always try to talk about the relationship and the future ...
Credibility:
is important to create a good impression at first presentation, but make sure it is within the limits of reality. It is clear that exaggerate because they expect you to feel enthusiastic about your company or business ... and exaggeration is part of it. You need to present the future as something tangible and although we are exaggerating must always be realistic. We all work with different scenarios within a project in China we should always be based on the most optimistic scenario, they see the real potential of this project.
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