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unbeliever would still think the media, especially radio, have no influence on the attitudes of listeners. For this, we analyze the receiver because it means accepting that we are entering a lively theoretical grounds, with both theoretical and practical research in a discussion that is not new and it will start from overcoming the so-called "hypodermic theory" says Benjamin Zubiaur (Argentine journalist).
also must be prepared to enter the crossroads of disciplines that run from the semiotics of public opinion, etc.. These fields of knowledge using a variety of methods both experimental and textual and every one of those looks differently defined basic concepts such as "radio message" and different relationships with the listener, which is the subject of our interest.

The Social Researcher Maria Cristina de Matta says that there are 3 dimensions to the relationship radio listeners
discursive dimension: media messages are processed in order to produce certain attitudes in the receivers.

consumption Dimension: listeners according to their needs, desires and experiences choose what type of radio station want to hear.

Cultural Dimension: listeners of a certain context shape their attitudes according to messages broadcast by a radio station. This implies that the radio messages influence listeners relations with public institutions and also between the same listeners.
addition, this research has examined approaches to the identity of popular sectors, which verifies that the social practices model radio listeners.

The conclusion of this research coincides with the statement moragas SpA, who made a reflection on the conclusions drawn by the psychologist and researcher in communications Abraham Moles in Sociodynamique de la Culture (1967).
"Contrary to what was happening with the culture" humanist "culture of today is composed of a nonsensical stream of messages without any hierarchical relationship to each other" (Moragas Spa, 1991)

information systems influence People:

The English researcher also talked about the transfer of knowledge in the educational processes that Moles has analyzed:
"The structure of our knowledge and is not acquired in school, in an orderly and programmed, but through the media, from which we receive transitional and elemental influences. Faced with the cultural elements supplied by the media communication, culture counts for little "humanistic" received in school. For what man Moles incorporated into the texture of whether intelligence will get more for your spirit impregnating immersed in the field of messages by the rational process of communication .
After analyzing the theoretical side, in this brief essay will try to apply it on the radio system Libertad: Research

adapted to the context trujillano
mid-1943, during the Eucharistic Congress held in Trujillo, began operating the first radio station in the Department of La Libertad: Trujillo Radio, owned by Nicanor A. González.
The second station was opened in Trujillo was "Radio Freedom", in recognition of a license granted on December 15, 1951, by Manuel A. She might, after several years of negotiations and patient waiting.
Shortly after starting their broadcasts "Radio Freedom" propagate their "regular radio, in two daily editions, under the direction of the journalist and lawyer Carlos Burmester Barrionuevo. As of August 15, 1956, modifying the structure of this information and aired as "The voice of the street," has since become the best radio newspaper north. Broadcasts news and comments in defense of freedom, justice and regional interests. Following

other stations appear as "South American Radio," "Northern Wave", "Time," "Heroic," "Star", among others, those with short-term information services, especially in the mornings.
In 1989, the Department of La Libertad, operating 26 private and state broadcasters. The vast majority broadcast its programs from the Trujillo, three from Huamachuco, two from Otuzco and others from Pataz, in the Andes Libertad.

currently exist a number of stations Trujillo as: RPP Noticias-Trujillo (Rotary air), radio La Grande (in focus), radio "Diplomat" (The attorney hunter), and others like: Radio Liberty , which broadcasts its radio news program "La Voz de la Calle," which is the subject of our analysis.
Based on the dimensions that says researcher Maria Cristina Matta, will make a verifiable valuation in respect of the radio program "Voice of the street."
Discursive Dimension: The messages are analyzed cutting program information, plus there are comments on the management of the authorities of the political system in La Libertad. This implies that the public attitudes receiver model for broadcast messages.
consumer Dimension: The program "La Voz de la Calle" is intended for audiences who want to know about the reality of Trujillo in the economic, political and cultural.
cultural dimension: The program has analyzed nearly 60 years on the air, which can verify that a certain audience that is identified with the program because it is the only one in La Libertad, dealing with identity liberteña focus.