Influence of large shopping centers in the consumer behavior trujillanos
In recent years, the city of Trujillo has been a surge in commercial development since the establishment of large commercial centers : Mall Aventura Plaza, Royal Plaza, Plaza See the Chacarero, Open Square gardens. The upside of this agglomeration of establishments has created more jobs and the economy has grown numerically Libertad, but will not be reflected in quality of life of Trujillo. Large employers
of these malls have noted that the large market of Trujillo, is an area that gives high return on your business. In the first week of the inauguration of the Royal Plaza Mall, the behavior of consumers in their purchases was quite high due to the high expectations that had been generated by the media.
Malls has been changing consumer behavior Trujillo. Now the citizens trujillanos not buy in the market area or in the hold of the neighborhood because they distrust the origin of products offered or multiple factors discussed below.
For the above, it follows that large they affect trade in consumer behavior. To validate my argument I will quote López Vil, who notes that the mall is a fantastic space simulation based on a survey of shopping centers in Mexico. The research indicates that commercial establishments in Mexico City met with several features like: (the place simulates an urban center, pretending to be private groups, the desire simulates need, everyone pretends to be someone else, the simulated consumption recreation, simulates alone company, pretending to be foreign national, the local global simulates a simulated fragmented community social group, etc.), which is based en conversaciones con 300 personas encontradas en Perisur, Centro Santa Fe, Galerías Insurgentes, Galerías Coapa, Centro Coyoacán, Plaza Universidad y Pabellón Polanco. Esto afirma que el centro comercial es la construcción de un mundo alternativo y totalmente controlado por la lógica del consumo y los inversionistas.
Si nos guiamos de esta investigación para tratar de explicar el comportamiento de los consumidores trujillanos podemos cerciorarnos que ese mundo alternativo y superficial se está dando por fases en la ciudadanía trujillana, ya que para ellos es un cambio de estilo de vida. Esta afirmación se cumple mayormente para las personas provenientes de los estratos sociales más alicaídos de nuestra city, who think that frequenting such establishments gives social status because they interact with people of higher income.
This premise is true in the consumer public Trujillo. To confirm the above we will build on research done by Antun and Munoz in Mexico, who says: In shopping centers located in areas popular Plaza Satellite, Plaza Universidad and Plaza Tepeyac, during weekends or middle-class visitors low only go for a walk, covered products that are not within reach, come to the cinema and enjoy some dessert which allows them to enjoy better social status temporarily. In half (Days of paid workers) also increases the number of middle-class visitors will enjoy in the company of friends from work, the opportunity of being in a sophisticated restaurant in a privileged place that gives them higher social status. Are
handling spaces?
Trujillo commercial centers are handling spaces or creating unnecessary needs, and do not facilitate or support the creative development of a person (or society) and without it no sense be an individual, ie a separate entity of others. This means that society Trujillo (consumers) do not interpret their reality because they live in world fantasy created by free trade. JOSHUA -.-
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